My dad Sterling met Kevin almost 20 years ago and created a platform to provide undiscovered artists the chance to play live with the Ernie Ball Battle of the Bands.
Heading into the 19th Ernie Ball Battle of the Bands, we’ve built a massive groundswell of loyal customers and fans through our activation, stages, and platform.
Rarely do you find great friends, who share a common vision and have the ability to make a difference. I know I can say, there hasn’t been a more significant marketing vehicle for Ernie Ball.
– Brian Ball, Ernie Ball
The partnership we’ve created with Rockstar Mayhem Festival has been invaluable. With an ever-growing captive audience each summer, we’ve been able to reach not only our core consumers, but introduce innovation and new flavors to new consumers as well.
In 2008, in the festival’s year of inception, Rockstar Energy offered a portfolio of nine flavors. Today, Rockstar has grown to offer twenty-seven flavors.
Each year, we look forward to spending the summer on the road with a new group of bands and meet all the fans and our loyal consumers.
Chelsea Coffe, Music Marketing Manager
Invisible Children has proudly partnered with KLG and the legendary Vans Warped Tour.
They helped build the world’s largest movement of people advocating on behalf of the victims of Joseph Kony and his Lord’s Resistance Army.
Without their ongoing years of support, Invisible Children would not have been as successful in our mission. That’s the truth.
– Alex Collins, Strategic Partner Manager
Working with team KLG is like working with your own in-house agency. Fuse has been a media partner for ten years; we’ve collaborated on every imaginable execution from inflatable caricature waterslides, live streaming, and two seasons of a reality series starring the entire crew and hundreds of fans and bands.
When we pitch them an idea, they pitch us back a better one. When I think we’ve run out of ideas, KLG invents new ones.
Vans Warped Tour and Rockstar Mayhem are not concert tours, rather celebrations of unique cultures. Kevin Lyman and team are really summer’s “Pied Pipers” for millennials.
– David Weier, Music Strategy & Partnerships at Fuse TV
KLG is always an absolute pleasure to work with for a variety of reasons. They communicate well, deliver whatever we come at them with and are ultimately good people that have our intentions at heart.
They also take care of our specific needs and unique tactics to get kids to interact with our on site presence. Basically, we feel like they are an extension of our organization and think the world of them.
– Ray Harkins, Senior Strategic Partnerships Manager
For 14 years, our partners at KLG have gotten us access to vibrant, relevant and constantly-evolving Vans Warped Tour venues exactly where our target naturally hangs!
Our truth brand has evolved in 2000, 23% of teens smoked. Now it is down to 9%. We’d like to think that our work with KLG has contributed to these statistics. KLG is constantly evolving to stay on point with their audience and we have followed suit in the way that we communicate with our audience.
– Melissa Casey, Director, Marketing
Kevin is an innovator, millions of people have seen his vision and thousands of bands have had a chance to live their dream through his.
We would not have grown the way we have without the Vans Warped Tour and Kevin Lyman’s beliefs and passion.
– Steve Van Doren, Vans, Inc
As an organization, partnering with KLG was one of the most strategic decisions that TWLOHA has made. Over the last 7 years, Warped has enabled us the incredible opportunity to engage, activate and connect with new and recurring supporters on a very individual as well as large scale across 40+ cities in such a short period of time.
Every year we notice how the tour has boosted our visibility and recurring supporters, keeping them loyal throughout the year. While the roots of Warped are very grassroots, the platform that the festival offers for sponsors, non-profits and even bands offers is premier.
– Jason Blades, Music/Events Coordinator